P1003  Exploiting the "Always On" concept

Always On technology has far-reaching implications for the whole of the IT industry.
It also has implications with regards to how we live our lives, and this document attempts
to outline some of those. This information has been obtained from a variety of methods used
to assess user needs, including focus groups with identified ‘market segments’, writing
scenarios that give us glimpses of the future of Always On, and user trials (using existing
‘early phase’ technology). Amongst the most important findings of this report are firstly,
that people are concerned about the changes that Always On will bring, in particular
regarding the invasion of their privacy and leisure time, and secondly that AO technology
always increases the amount of time the users spend online. As well as these findings,
this report presents some more detailed results from the separate participating countries
and is also a good example of how qualitative studies can yield meaningful results.